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Sparkling water brand Perrier is hoping to raise temperatures with this new range of packaging that will feature American Burlesque star Dita Von Teese. The provocative direction taken by Perrier features Dita on their PET and glass bottles and cans in France.
It seems to be a great move by Perrier who have captured the essence of what the brand is all about…Â vintage style, while staying sparkling and refreshing.
Von Teese said: “I used to see Perrier’s pin-ups in coffee-shop windows and dream of one day being like them. It is a true honour to join past collaborators with the brand such as Andy Warhol.”
The packaging is also supported by a video and an interactive website that gives you the chance to interact with Dita and roll the perrier dice for a chance to get a little more intimate (if you’re lucky!).
The filming was commissioned by Ogilvy & Mather, Paris, while the sound and music was created by Nylon Studios.
Credits
Agency: Ogilvy & Mather, Paris
Production Company: B-Reel
Music: Nylon Studios
Sound Design: Nylon Studios
Audio Mix: Nylon Studios
Sex sells. Perrier please?
for some strange reason I can’t quite explain I feel like drinking Perrier Water?
hoi polloi..I forgot what they were selling
That ad needs to come with a serious warning!