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Why head through the looking glass when you can just head to your iPhone?
To promote the release of the upcoming Alice in Wonderland, Walt Disney Pictures have released a series of iPhone ads plus an app to celebrate all things weird and wonderful. The free app features trailers, wallpapers and a movie themed puzzle, however the coolest thing is an ad that incorporates the iPhone’s accelerometer to let users spin their phones on a flat surface to simulate falling down the rabbit hole.
Whoever thought of that deserves a raise methinks.
http://itunes.apple.com/au/app/alice-in-wonderland-lite/id349408674?mt=8
Image Copyright Walt Disney Pictures
that sounds incredible – wish i had an iphone
Pretty clever! I love things like this that embrace technology like the accelerometer and use it in a unique way.
Sounds great.
I have been looking all about for this info. Thankfully my partner and i noticed this in Bing.
Robert