Why head through the looking glass when you can just head to your iPhone?
To promote the release of the upcoming Alice in Wonderland, Walt Disney Pictures have released a series of iPhone ads plus an app to celebrate all things weird and wonderful. The free app features trailers, wallpapers and a movie themed puzzle, however the coolest thing is an ad that incorporates the iPhone’s accelerometer to let users spin their phones on a flat surface to simulate falling down the rabbit hole.
Whoever thought of that deserves a raise methinks.
http://itunes.apple.com/au/app/alice-in-wonderland-lite/id349408674?mt=8
Image Copyright Walt Disney Pictures
marina says at: February 17, 2010 at 9:44 am
that sounds incredible – wish i had an iphone
cat says at: February 17, 2010 at 9:45 am
Pretty clever! I love things like this that embrace technology like the accelerometer and use it in a unique way.
Danny Bishop says at: February 17, 2010 at 9:54 am
Sounds great.
Hydrolyze says at: February 19, 2010 at 1:26 am
I have been looking all about for this info. Thankfully my partner and i noticed this in Bing.
Robert