Converse has launched its ‘Spark’ campaign – a global initiative that spotlights the compelling work and personal stories of young creatives from around the world.

The series of short videos profile unknown artists who have immersed themselves in a whole range of crazy and wonderful creative fields, each sharing a common thread of passion for their work. We especially like Louis from Paris who short-circuits electric toys and then places them in the wild. Nice!

“Converse is an advocate and catalyst for creativity and we’re excited to feature these artists in a way that will inspire our consumer,” says Geoff Cottrill, Chief Marketing Officer of Converse. “Converse has been embraced by originals and creatives for generations and we’re committed to providing a platform for emerging talent across the world. We’re conspiring with artists, musicians, athletes and kids to make the world a more creative place, which is the heart of the Converse brand.”

To check out the videos, head to http://www.converse.net.au/blog/cat/spark/. Further videos are to be posted throughout the coming months – we can’t wait!

Watch a sneak-peek here: