Just when you thought it was safe to turn the TV back on, Tourism Australia have announced that they plan to reprise the “‘Where The Bloody Hell Are You” catch cry in a new campaign, four years after the original was released.
“To promote us (Australia) in all the markets we are active, we have to be clever in how we use it and we will utilise the power of advocacy”, says Managing director, Andrew McEvoy. The campaign is said to show off what is different, interesting and adventurous about Australians, will feature scenic landmarks and will play up Australia’s personality.
The new campaign took more than a year to develop and will be rolled out in the key markets of New Zealand, the United States, China, Britain and Germany in about two months time.
We are yet to find out if Lara Bingle will be involved in the updated campaign, however we get the feeling she might be busy.
Image from wikia
